We care about the success and quality of every project.

We have a wealth of experience and a love for this work that results in bold, fresh ideas. We develop communication strategy and promote consistent messaging for clients throughout Texas. Our client diversity strengthens our understanding and passion for the water industry, making us stand out from the rest.  


 Photo Credit:  Peter Hellberg

Photo Credit: Peter Hellberg


Karen Ford


As the owner of WaterPR, Karen manages business operations and directs all creative and client services. With more than 25 years of communication experience and a deep understanding of water concerns, Karen provides effective leadership for her business and client projects. 

Prior to joining WaterPR, Karen headed up her own creative communications company with a focus on environment, public health, and women and children’s issues. Karen also served as director of creative services at EnviroMedia, marketing director and executive producer at Inks Production Company, and account manager at Sherry Matthews Advertising.

Karen’s knowledge of water-related issues and vast network of connections have evolved through her involvement in community and public service. She served as Hays County Commissioner (2007 - 2010) where she led a citizen’s water conservation working group that produced the region’s first rainwater harvesting education event. The Rainwater Revival continues as an annual event today under the umbrella of the Hill Country Alliance where Karen is a founding and current board member. She also serves on the Advisory Council for UT’s Environmental Science Institute and chairs its marketing task force. Karen is a graduate of The University of Texas at Austin and holds degrees in English Literature and Radio, Television & Film.

Kevin Greenblat

Creative Director

Kevin Greenblat and Karen Ford have been creative partners since the late 1990s, collaborating on numerous client projects that have included logo design, print advertising, volumes of collateral work, and book design. Kevin understands the art of communication design, story telling, and information hierarchy. He is the designer behind the highly popular, conservationist’s education tool, Your Remarkable Riparian, A Field Guide to Riparian Plants in the Nueces Basin, produced with WaterPR for the Nueces River Authority. Kevin is also an award-winning photographer and has captured haunting, unforgettable images from all over the world. View his portfolio here. 

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Sarah Houston

Account Coordinator

Sarah Houston specializes in social and digital communication for WaterPR. As a lifelong lover of water, Sarah spent more than a year bicycle touring with her husband to educate about water sources. Their journey through the US Southwest, Baja Mexico, Hawai'i and the Mississippi River basin are documented through YouTube channel Wander Like Water. Before heading West on a bicycle, Sarah worked for consulting firm Hill + Knowlton Strategies in Washington DC and focused on delivering real-time analysis on operational risks and media opportunities for Fortune 100 companies. Sarah moved back to Texas in 2013 to pursue a career more closely aligned with water. She then managed a water education program with the Colorado River Alliance in Austin. During her time, she increased field trip attendance by 20 percent with a new registration and communication system. At the Alliance, Sarah worked with public and private school teachers, students, LCRA staff, college interns, volunteer docents, and numerous partners. Sarah graduated from Southwestern University with a B.A. in Political Science and a minor in Communication Studies.


Michael O'Connor

Research Intern

Mike is currently earning his PhD in hydrogeology at The University of Texas at Austin under Dr. Bayani Cardenas. His research involves understanding how groundwater carries chemical constituents through near-surface systems, and he solves problems through fieldwork, laboratory analysis, and numerical modeling. Mike has served as a Legislative Intern for the Senate Committee on Agriculture, Water, and Rural Affairs for the 84th Legislature, where he comprised memos making scientific language more digestible for policy makers. He has lived in Austin for the last five years, and his work has taken him to Texas, Louisiana, New Mexico, and northern Alaska. You can find more about Mike from his research website. Mike is working with WaterPR as a research intern looking deeper in to the regulatory framework for brackish groundwater and desalination in the southwestern U.S. Additionally, Mike helps manage the Student Poster program for Texas Desal 2017.

Consulting Partner

Patricia Radloff assists WaterPR in communicating about technical issues. With more than 20 years of experience in water issues and mastery of written and verbal communication for both technical and nontechnical audiences, Pat makes complex scientific information understandable for decision-makers and the public. She has a variety of skills including research, data analysis and project management, as well as knowledge of federal and state water laws and regulations. 

Pat has a B.S. in Chemistry from the University of Virginia and a Ph.D. in Physical and Theoretical Chemistry from the University of Chicago. View her full resume. 

Our Team of Professionals

WaterPR has an extended network of professionals and creative partners ready to make your project a success: writers, designers, photographers, web developers, commercial printers, multimedia and video producers, media buyers, researchers, and more.
In other words, we offer big agency services and talent without the big agency overhead and fees.