We care about the success and quality of every project.

We have a wealth of experience and a love for this work that results in bold, fresh ideas. We develop communication strategy and promote consistent messaging for clients throughout Texas. Our client diversity strengthens our understanding and passion for the water industry, making us stand out from the rest.

Karen Ford

Principal

As the owner of WaterPR, Karen manages business operations and directs all creative and client services. With more than 25 years of communication experience and a deep understanding of water concerns, Karen provides effective leadership for her business and client projects. Prior to joining WaterPR, Karen headed up her own creative communications company with a focus on environment, public health, and women and children’s issues. Karen also served as director of creative services at EnviroMedia, marketing director and executive producer at Inks Production Company, and account manager at Sherry Matthews Advertising.

Karen’s knowledge of water-related issues and vast network of connections have evolved through her involvement in community and public service. She served as Hays County Commissioner (2007 - 2010) where she led a citizen’s water conservation working group that produced the region’s first rainwater harvesting education event. The Rainwater Revival continues as an annual event today under the umbrella of the Hill Country Alliance where Karen is a founding and current board member. She also serves on the Advisory Council for UT’s Environmental Science Institute and chairs its marketing task force. Karen is a graduate of The University of Texas at Austin and holds degrees in English Literature and Radio, Television & Film.

Jes Clifford

Digital Media Coordinator

Multi-talented Jes joined the WaterPR team in 2018. When he doesn’t have a guitar in hand, Jes is focused on clicks, tweets, posts, shares, website build/management, and all things digital. He grew up in the Hill Country, went to Canyon Lake High School, and recently graduated from Texas State University with a B.S. in Public Relations and a minor in Business Administration. Jes has been playing guitar in Austin-based band, The Possum Posse, since he was 13 and has traveled all over the country as a result.

Our Team of Professionals

WaterPR has an extended network of professionals and creative partners ready to make your project a success: writers, designers, photographers, web developers, commercial printers, multimedia and video producers, media buyers, researchers, and more.

In other words, we offer big agency services and talent without the big agency overhead and fees.